Branding

Branding: What's in a name?

We are asked regularly what inspired our name. When I lived in Canada, we had a string quartet called “Les Quatre Bois” - I always say nobody could pronounce it, spell it or remember it! Although we played for many events, the burden of a difficult name was a lesson I took with me.

When thinking of names, musical terms come to mind. Visions of love and romance aren’t far behind. Cool, eclectic, interesting. Different. Unique. These are all adjectives describing what a name should be.

How to find the right name? Well, as we were rehearsing in our third floor apartment, I simply asked “how about Third Floor Strings?” I wasn’t sure if it was too easy or not fancy enough. I was almost too timid to share my suggestion.

When I did, the answer was YES! There were three of us at the time, we were on the third floor, we played string instruments - it all made sense! And… it’s easy to pronounce, spell, remember and there’s a memorable story to go with it.

Lesson learned. :)

The Lodge at Spring Shadows

The Lodge at Spring Shadows